Saroya is more than just a business to me - it's a part of my journey, my passion, and my heart. Every step we've taken so far has been with love and dedication, and I'm grateful for the trust you've placed in us😍❤️. Dear Cherished Customers and Followers of Saroya,

I'm thrilled to share with you the story of Saroya, a dream I've nurtured for 11 years. It all began with ETHNIC KERALA, a page I started on Facebook 11 years ago, when selling sarees online was a novelty. Life took over, and I had to put it on hold, but the dream lingered.

Years later, I attempted to revive it with NEELANJALI(the page still exist on Instagram) in 2019, but fate had other plans. Undeterred, I tried again in 2025, and that's when SAROYA was born. My sister's suggestion, inspired by my grandmother's name, Sarojini Amma, stole my heart.

It's a long-held dream finally coming true, and I'm committed to making it a reality. Our goal is to offer exquisite designs at affordable prices, and we're starting our kanchipuram silk collection, SILK BY SAROYA.

Thank you for being part of this journey. Your support and trust mean the world to me. Here's to new beginnings and beautiful memories!

Warm regards,
Parvathy Vijay Anoop